If you run a company, you’re probably hyper-focused on growing your business and increasing sales. Not a lot of business owners consider the environment. But today, more and more consumers want to choose companies that care about their carbon footprint. In fact, according to an online survey, 81% of global respondents feel strongly that companies should help improve the environment.
Plus, reducing your carbon footprint will not only impress your customers, but it can actually save you money, as well. Fuller pockets, more happy customers and a better environment is a win-win-win situation all around. You might think, though, “I already recycle and drink from refillable, reusable water bottles. What else can I do?” Don’t worry; luckily, there are a number of easy, actionable ways you can help the environment.
Here’s how to reduce the carbon footprint of your business.
According to statistics from The World Counts, 50% of business waste is composed of paper, so it’s important to do your part by reducing the amount of paper you use at your business. With the technology and tools we have today, there’s no need to be keeping paper records anymore. You’ve likely already replaced most of your traditional mail with email, and it’s not difficult to replace your other paper processes with electronic processes, too. For example, you can very easily and securely store all of your company’s documents online using a tool like Google Docs or Dropbox. Plus, with these tools, everyone at your company can access the documents they need anytime, anywhere.
You can also use an online form builder to replace and streamline a number of paper processes, as well. (Full disclosure: Form builders are my company’s area of expertise). For instance, with an online form builder, you can create job application forms, donation forms, simple contact forms, surveys and more. All of the form entries will be stored in one easy-to-access place, meaning no need for printing. By putting all of your traditional paper documents online, you’ll not only be reducing your carbon footprint but better organizing your business for increased productivity, as well.